"Efforts and courage are not enough without purpose and direction"
JFK
Language determines voice. We want to create a strong and good impression through our service/product offers, but making bold statements and broad objectives can stifle and leave the observer with too big a statement.
Getting the language right along with tone and pace is a great way of conveying yourself to your audience. Apply this to social media and blogs and you could be the next "go-to" guru!
