We are working with Fir Farm in Gloucestershire to develop ethical/ecological packaging, branded artwork and designing processes to help sell prime meat products. We have used cuts of meat to illustrate and educate advocates of this organic farm.
We will also be helping to develop digital assets and create an online marketplace for the selling of white label cuts to restaurants, markets and other retailers.
Brands can take time to establish in markets, something that Boha owners recognise. They are working towards a digital space where artists can show and sell their work. Boha are predominantly glass led sales at present however, we were asked to re-brand Boha to incorporate development into other aspects of UK furnishings and artists, future-proofing this innovative brand.
A delicate blend of the landscape and the weather gives Roka wine its distinctive flavours. Added to this, it's handmade by artisans at source. Bottled and refined as soon as possible. It's why they have been recommended by the McKennas Guides "Best in Ireland 2017". "Best Fine Wine Importers 2015" - Sunday Business Post. Best “Fine Wines, Mature and Library Vintages 2015” - Sunday Business Post.
The design comes from the term 'Roka' or handmade. The marque stems from the area in Slovenia where the wine is produced. With its bastion hillside villages and steep inclines, the hand is a little like looking down upon an OS map. We suggested that the makers individually numbered the bottles to carry the handmade quality to the shelves of importers.
Hope is a small holding in Gloucestershire. We were tasked with giving it identity and purpose. Recognising that many young families don't always have the time or space to explore horticulture and natural spaces, we worked with the owners to deliver a 5 year plan to achieve the maximum potential for the space. An area dedicated to short stay camping, wheelchair appropriate pathing and easy way-finding around the site have all been considered for implementation over the coming years.
We also created the language and strap-line. Not wanting to come across as a farm was important. The site offers so much more than this with the owners talking about organic and natural small food production, not arable and large scale farming.
Naming a business is a key strategic decision. A great name future proofs brands and sets you on the right path.
Re-naming Wifire after a lot of creative 'back and forth' with the client, we knew that the name offered to us was visually barren and felt a bolder solution could be found, if we all really thought about it. Creating a stamp for the bold identity to affirm individuality, the personal touch. Used for service mailings with great papers and envelopes and on stationary. We also created and are developing the website offer.
We're working with Wifire to create brand equity and advocates, to help drive the business organically through association with event organisers.
Simple guidelines are a great way of visualising basic rules and principles when it comes to applying brand. We provide basic electronic tool kits for our clients as well as a minimum 6 page corporate identity guide so that the right logo is used for the right purpose at the right time. Important assets should always be represented correctly.
Rules governing sizing, colour and font families help communicate ethos, ethics and heritage for years, helping to build a strong brand.
Creating a monogram is special. Simple, communicative and 'just so'. Indicating a lotus flower just before it flowers is a tipping of the hat to the owners heritage.
BRAND | CORPORATE IDENTITY | STATIONERY
Simple design principles deliver bigger impact. Not making a fuss can really help explain what you do and 'how you do'. A clinical approach to a clinical environment underpins brand equity and gives confidence in look, feel and experience.
Inspired Exteriors create beautifully landscaped outdoor spaces. We developed a corporate marque and provided some concept ideas for a 'lifestyle' oriented website. Van livery was simple but effective.
Centred in lifestyle and harnessing the outdoors as a legitimate space to enjoy. RHS awarded professional from drawing to hand over.
BRAND | CORPORATE IDENTITY | STRATEGY | LIVERY
Stationery tells a story quickly and effectively. Great printing technique can often create the impact that a graphic or typeset cannot. The purpose here was to reflect the graphics like a mirror so that we could all see ourselves in the cards.
The letterheads are printed on a laid stock with a printed back. Surprisingly no show through!
BRAND | ICONOGRAPHY | STRATEGY | STATIONERY
cabot's of westport
Based in County Mayo. on the North West coast of Ireland, Red Cabot insists on the finest locally sourced ingredients from the 'Wild Atlantic Way'. When approached to look at the brand, packaging and merchandising, our brief was to show individuality and presence on the shelf. Using pantone coloured lids and in-mold print solutions, we were able to deliver a +60% take up of products. Red is now developing further products for us to package.
Crooked End Farm provide organic food from a Soil Association approved farm in Ruardean, Gloucestershire. With links to the surrounding Forest of Dean and local traditional markets, we branded, packaged and presented their unique offer to the public.
With 'organic' naturally driving ethos, it has been embraced in the design process and implemented as a USP across the brand. The logo depicts traditional over modern farming methods, bio-degradable packaging made from corn has been sourced, the cherrywood signage, reflects the 'organic' approach.
A natural look and feel is enhanced through the marriage of wood cut style illustrations and quirky typeface. Font selection is key to a successful brand. How people 'feel' about brands will help drive advocacy and loyalty.
Stellar are party people through and through, making phosphorous based products such as sparklers, party poppers and candles Looking to extend market reach and share potential, freshening up the brand was a great place to start. Working with fellow designer Andy Paterson-Jones, we were set a brief that included a new name and approach to the market through more self-brand goods.
We chose a strong typeface that was able to deliver a lifestyle brand in isolation. Slightly feminine with animation in the ligatures. There are a great deal of extension ligature options within each character which will continue to tell the story of the brand. Applying iconography can be a great way of simplifying a message. We designed 4 icons that focus the user on 4 core principles.
We designed an 8 metre x 4 metre exhibition space and produced a 60 second animation that played on a loop. Find out more ...here
Eureka are an independent jewelers specialising in gemstone and silver. Located in the world heritage centre of Bath. We developed brand identity and part of the brief was to incorporate homeware & lifestyle into the model. Applying the American spelling of the word 'jewellery' actually annoys people enough to go in and have a look around.
We developed a range of packaging with individual boxes for jewellery presented in high end foil-block bags and homeware items that are individually wrapped and presented in screen printed brown paper bags. A significant brand definer.
Over 140 technically accurate components illustrated for marketing and promotion. Supplied as digital vector illustrations to retain quality and blends regardless of output image size.
STRATEGY | ILLUSTRATION
Kelley Aldridge is a master embroiderer, employed for many years as the chief restorer at Hampton Court, by request. Involved in the restoration of medieval tapestries from the queen's private collection. Having spent a decade teaching one-to-one and through a network of classes she has created quite a following - a voice in her field.
We are developing the brand, brand guidelines, web, packaging, illustration and course development hoping to reduce Kelley's physical presence and using online facilities to catch a wider audience.
SSS Gears make clutches and gear components for the power grid, marine applications and other major civil facilities. Their patented mechanical technology has to date not been superseded, with a 'fit and forget' mentality, their clutches are confidently sold around the world.
Marketing and Projects Manager Nick tells me that they installed a clutch in a German power station in 1957. It is used daily with huge speeds and loads passing through it. To date, they have not had to perform any maintenance on the clutch. That's a story worth telling.
We were asked to find a solution to an exhibition problem that was effecting their budget year on year. Stand hire prices are going up all the time and exhibiting at 2 major power events biannually, they were reliant on organisers at each event to set up a basic system. Renting modules was considered dead money and a longer term solution had to be found.
We consulted to provide an aluminium modular system with printed fabric panels that stretch to form a rigid wall. The fabric panels were washable and cheap to reproduce with alternative marketing messages.
The system is 6 metres x 3 meters but can be split to form other sizes. One of the elements of the brief was to provide a permanent exhibition solution to the lobby area of the factory site, which is achieved using the modular system.
We were asked to find a simple solution to furniture. When we visited the factory, it was evident that engineers played the key role, with banks of individual workstations, lathes, clamps and tools. We wanted to reflect this in the stand, to show a bit of heritage and ethos.
Opting for a workbench style, tall table that is held together by steel rods. It is heavy, but acts as a sculpture. A monolith that appeals to the 'engineer' in the customer.
Accompanying the table are 4 blue leather Italian bar stools. Just beautifully designed and perfect for the stand.
The stand and table can be packed and stored in a 14 foot x 3.5foot x 2.2 foot flight case on wheels. Which can be transported around the world. Over a 12 year lifespan, SSS Gears are already finding that they are saving money and the brief has been fulfilled.
Holy Trinity is a youth church and helps young people overcome challenges in their lives. It is a meeting place creating confident and aspiring people for the future. Inspiration for creating an identity came from the stained glass windows, providing a strong metaphor. Broken, disjointed and yet together, continuous and as a whole beautiful. The theme developed across illustrations and other collateral.
Working with H.R.Owen we helped deliver point -of-sale and point-of-purchase display stands for 40 dealerships. The POP displays were made of 3mm steel, powder coated and shaped to reflect the cars in the showrooms. Designed to last 10 years at the very least. The POP stands can hold various themed DL points of sale. We designed and had produced 3 types of POS with special silver ink and spot varnish, reflecting the quality of the brand.