"When a man does not know which harbour he is aiming for, no wind is in the right direction"
The power of great brands can be measured in advocacy. Those who speak of you to friends and colleagues without a prompt or a pitch, a good meal out or an amazing holiday experience, discussed and openly shared. Happy brands are confident brands.
So what makes great? Is it sales or followers? Is it market share or customer service? The truth is, all of these things matter but brand will get you to these goals quicker.
Brands are about wholeness. From table to till, from shelf to service manual. For us, how people feel is the most important quality brands possess and honesty is key.