"Nothing will work unless you do"
The brand experience is happening right in front of us. Delivered on our devices (of which there are plenty), we demand great content, experience and service. Getting the UX and UI right is key to any digital strategy.
Ensuring the future means digital services. Single source content injection pushing information to all manner of devices through blogging, social application, e-commerce and many other add-on digital services. A user needs to move smoothly between devices through a seamless brand experience.